The big idea!
The textile and fashion industry is amongst the most polluting industries in the world generating an incredible amount of waste.
European Spinning Group (ESG) wanted to find a way to reduce this textile waste by reusing and upcycling.
Let's fix that!
![](https://www.hackyourjeans.com/assets/front/images/esg-green.png)
ESG managed to do so by spinning yarns from discarded denim, marketed as the ESG Green collection.
As a strong believer of circular design thinking ESG initiated the #hackyourjeans movement towards a sustainable textile and fashion industry.
The ESG Green yarns are made from post-consumer recycled denim, designed for upcycling.
Using recycled material and eliminating the dyeing process results in huge water, energy and CO2 savings compared to the use of standard virgin cotton.