The big idea!
The textile and fashion industry is amongst the most polluting industries in the world generating an incredible amount of waste.
European spinning group (ESG) wanted to find a way to reduce this textile waste by reusing and upcycling.
Let's fix that!
ESG managed to do so by spinning yarns from discarded denim, marketed as the ESG Green collection.
As a strong believer of circular design thinking ESG initiated the #hackyourjeans movement towards a sustainable textile and fashion industry.
The ESG Green yarns are made from post-consumer recycled denim, designed for upcycling.
Using recycled material and eliminating the dyeing process results in huge water, energy and CO2 savings compared to the use of standard virgin cotton.