Project Odetka a.s.
Combine over 2 centuries of experience and skills of our workers in shoelaces with today’s environmental challenges and the post-consumer recycled denim lace collection was born.
Firstly, we avoid jeans from ending up on the landfill, as well do we use fewer virgin materials to produce our laces, without any compromise in quality.
We love products with a story, so do our customers. That’s why we created an extensive colour collection for these laces.
We’ve added not one, not two, but twenty colours with the recycled denim to our assortment resulting in a matching shoelace for every customers’ style.
The denim gives the laces their own identity, making them fashionable and original in every shoe you lace them.