Project ANNA by European Spinning Group
Anna.
Circular design thinking.
European Spinning Group (ESG) managed to do so by spinning yarns from discarded denim, marketed as the ESG Green collection. With the #hackyourjeans project, ESG wants to portray itself as a strong believer of the circular design thinking.
The Anna sneaker is an exemplary case of what can be done with this upcycled material, fitted into a hip and marketable product.
![3schoenen.jpg 3schoenen.jpg](
https://www.hackyourjeans.com/img/pagebuilders/1572517264-3schoenen.jpg?w=400&h=%2A&q=90&fit=contain&s=781e7598358141eca88c1033ab14a04b 400w,
https://www.hackyourjeans.com/img/pagebuilders/1572517264-3schoenen.jpg?w=875&h=%2A&q=90&fit=contain&s=93c86990f3e4a6296ea96f0ce15f5358 875w,
https://www.hackyourjeans.com/img/pagebuilders/1572517264-3schoenen.jpg?w=1320&h=%2A&q=90&fit=contain&s=11cae3d347cd9c99bca3976b6505b9e0 1320w,
https://www.hackyourjeans.com/img/pagebuilders/1572517264-3schoenen.jpg?w=2000&h=%2A&q=90&fit=contain&s=c5193e5175dcd738ea1b571eeb01bae5 2000w)
Made from recycling. Designed for recycling.
This design limits the amount of new virgin materials needed in the end product and therefore significantly reduces its ecological footprint. At the end of its lifetime, the sneaker can be easily taken apart and the reclaimed materials are to be reused for a new purpose.
A small step towards sustaining our planet for the next generations. And most importantly: it looks fashionable, doesn’t it ?
![Schermafbeelding 2019-07-08 om 13.35.00.png Schermafbeelding 2019-07-08 om 13.35.00.png](
https://www.hackyourjeans.com/img/pagebuilders/schermafbeelding-2019-07-08-om-133500.png?w=400&h=%2A&q=90&fit=contain&s=f786c5eac7b5ba90aad405672eecd761 400w,
https://www.hackyourjeans.com/img/pagebuilders/schermafbeelding-2019-07-08-om-133500.png?w=875&h=%2A&q=90&fit=contain&s=e1649d3abb167743420b6eeb3129fce0 875w,
https://www.hackyourjeans.com/img/pagebuilders/schermafbeelding-2019-07-08-om-133500.png?w=1320&h=%2A&q=90&fit=contain&s=5214b6c58597a2c6e724245bdbccaee3 1320w,
https://www.hackyourjeans.com/img/pagebuilders/schermafbeelding-2019-07-08-om-133500.png?w=2000&h=%2A&q=90&fit=contain&s=23b4b4d309e7d20c8cd8e009aef9088c 2000w)
The project.
Anna was designed and made in Belgium as a proof of concept. The result of a co-creation project between the creative teams of the ESG and CREAX. Facilitated by Designregio Kortrijk within the framework of the 5x5®-project.
Our companies had the unique opportunities to work together for one year, supported by Knitwearlab in the Netherlands and a very talented shoemaker called Laurens.
A big thank you to all involved!
![20200928_143048.jpg 20200928_143048.jpg](
https://www.hackyourjeans.com/img/pagebuilders/20200928-143048.jpg?w=400&h=%2A&q=90&fit=contain&s=8d1fc6558ddefeb2670980180fbb6c89 400w,
https://www.hackyourjeans.com/img/pagebuilders/20200928-143048.jpg?w=875&h=%2A&q=90&fit=contain&s=aab12522a62dd9be9f7e2dee23254941 875w,
https://www.hackyourjeans.com/img/pagebuilders/20200928-143048.jpg?w=1320&h=%2A&q=90&fit=contain&s=16a237dec38f17f7f10325e31a9b4a0e 1320w,
https://www.hackyourjeans.com/img/pagebuilders/20200928-143048.jpg?w=2000&h=%2A&q=90&fit=contain&s=e257ca52eeaf37e2c9e0c42180641751 2000w)
Interested in this project?
Then get in touch with ANNA by European Spinning Group.