Blog 07.11.2019
Focus WTV - #hackyourjeans launch
In Kortrijk last night 'Hack your jeans' was launched, an initiative of textile company European Spinning Group (ESG) from Spiere.
In a shop window in shopping mall K in Kortrijk, the story is told of the more than 15 partners of Hackyourjeans, who make all kinds of products based on old jeans, for example a towel or a napkin. In the Kiosk on the Grote Markt in Kortrijk, ESG visualises the issue of old jeans ending up on the landfill as waste.
Julie Lietaer (ESG): "Textiles are unfortunately one of the most polluting sectors in the world. So we try to reduce the waste mountain with West-Flemish SMEs and worldwide companies. #hackyourjeans is really the concept of 'we take back your old jeans'. And we're going to do something crazy with them. Hacking, we're going to rework it, reform it into a new product. We're gonna rework real waste material into a high-quality product."
Link to the original article and reportage of Focus WTV:
https://www.focus-wtv.be/nieuws/laat-je-oude-jeans-hacken?fbclid=IwAR3_wdvNJqEB-oxUId0abioyoKnUeiXJSdSHjpqkBTgfNwMZ7n45xYOoxeg
![wtvlogo.png wtvlogo.png](
https://www.hackyourjeans.com/img/news/1580310408-wtvlogo.png?q=90&w=480&s=cc46a6faf18a171dfc97cac47f45e798 480w,
https://www.hackyourjeans.com/img/news/1580310408-wtvlogo.png?q=90&w=730&s=ae044f483fbbeef26be36bc171884626 730w,
https://www.hackyourjeans.com/img/news/1580310408-wtvlogo.png?q=90&w=960&s=bb78418becaec21d186d0c1b2cbc67c3 960w)