Blog 13.11.2019

Designregio Kortrijk - Kiosk #hackyourjeans

During the entire month of November we used the Kiosk in Kortrijk to create awareness around the huge amount of denim ending up in the landfill.
Together with the sustainable 'Tjur' swing of Copain the message of saving our coming generations from this problem was clear.
In collaboration with De Kringloopwinkel Kortrijk we placed a custom-designed textile collecting container next to the Kiosk and people could 'drop their jeans' to be part of the closed loop system

Did you know that

  • the textile and fashion industry is one of the most polluting industries?
  • it takes a lot of chemicals to produce jeans?
  • up to 20,000 liters of water are needed to produce one pair of jeans?

So the denim industry produces a lot of waste and has a huge ecological footprint. European Spinning Group (ESG) wanted to find a way to reduce this textile waste through reuse and upcycling. ESG has succeeded in spinning yarns from discarded denim, which is marketed under the name ESG Green Collection. As a staunch supporter of circular design, ESG started the #hackyourjeans community for a more sustainable textile and fashion industry.

To launch the initiative, this month in Kortrijk you can learn more about #hackyourjeans at two locations and deposit your own old or broken jeans for reuse.

At the KIOSK there is a collection container where you can deposit your jeans. New yarn is made from the collected jeans, which are then used for new products such as a new pair of jeans, towel or napkin.

You can discover these products at the K shopping centre in Kortrijk. 15 partners (mainly from West Flanders) show their products made from recycled jeans.

Pictures are copyright of Designregio Kortrijk.

Link to the original article of Designregio Kortrijk: