Project Clarysse

Towel2, the low impact towel.

Fresh out of the shower: get dry with your old jeans

Denim has undeniably become a part of our culture. Clarysse loves denim as well, especially when combined with sustainable solutions. That combination is exactly what sparked them to create Towel2. Its post-consumer towel is made of 40% (!) recycled denim!

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What’s more: Towel2 has that typical jeans character. The leather patch gives it the cool denim look and its distinctive blue denim colour remained – another ecological solution, because the company doesn’t have to dye its fabrics.

Second-hand jeans

As you might have guessed, developing Towel2 required quite some research. “Nevertheless, the system is rather straightforward,” product developer Yannick Cortvriendt says. “The second-hand jeans are stripped so that every non-denim part (such as zippers and polyester) is removed. Afterwards, the jeans are shredded into fibres, which are spun into new yarns. Towel2 consists of 40% of these yarns. That’s our current limit, but we’re working hard to make our process even more sustainable to increase that percentage.

Ecology is everywhere

Clarysse has clearly noticed the raised awareness for ecology. “We all have to contribute to make a better place of our planet and reduce our carbon footprint”, sales and marketing manager Mieke Deprez says. “For years, we’ve been researching renewable materials. Towel2 is one of the research’s results: with 1000 Towel2s, we save no less than 1.4 million liters water and 410 kilograms CO2. To give you a clearer idea: that’s half an Olympic swimming pool plus the CO2 emission a car produces when driving from Lisbon to Athens. Before our B2C launch, the Dutch Ministry of Defence already discovered our low impact towel and now consumers in Belgium and the Netherlands can take it home as well.”

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Thanks to Towel2 we save no less than 1.4 million liters water for every 1000 towels produced.
Mieke Deprez
Sales and Marketing Manager

“Towel2 comes in all usual sizes in two different colours: denim blue and white. For the second one, we follow the exact same shredding and spinning process as with the first, using second-hand white textiles. Keeping the original colours allows us to skip dyeing and reduce our carbon footprint even more.” According to the manufacturer, the price, absorbency, quality and softness are not distinguishable from similar towels. “Although our towel is hard to compare to a ‘regular’ towel, of course,” Mieke Deprez adds.

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Interested in this project?

Then get in touch with Clarysse.

Mieke Deprez